Headwind Wholesale · Now onboarding

Wholesale snacks, drinks & supplies — delivered to your door.

One distributor for your shelves, your break room, and your front desk. Serving independent gas stations, convenience stores, and hotels across the greater Pensacola area. Launching January 2027.

🚚 Free local delivery📦 One truck, one invoice🤝 Built for independents📍 Greater Pensacola area
Who we serve

Built for the stores the big distributors overlook

No national-account minimums. No rep who never calls back. Just the products your customers reach for, delivered on a schedule you can count on.

⛽

Gas stations & convenience stores

High-velocity snacks, drinks, and grab-and-go essentials — the SKUs that turn fuel stops into profit stops.

  • Case assortments matched to your store's velocity
  • Consolidated deliveries — fewer trucks at your door
  • Restock reminders before you run dry
🏨

Hotels & hospitality

Lobby shops, minibars, and break rooms stocked without the corporate-distributor runaround.

  • Curated assortments for lobbies & minibars
  • Flexible ordering around occupancy swings
  • Supplies beyond snacks — sundries & essentials
How it works

From first call to first delivery

Simple on purpose. You're running a business — ordering from us shouldn't feel like a second job.

1

Request an account

Two-minute application. Tell us about your business — that's it.

2

Meet your rep

We review every application personally and send your wholesale price list.

3

Place your order

Use the wholesale portal, or call, text, or email your list.

4

We deliver

Free local delivery on our truck, on a schedule that fits your week.

Account holders

The wholesale portal

Approved accounts get a private portal: browse the catalog, build orders by the case, track deliveries, and manage tax-exempt status — all in one place.

Portal

Browse the catalog

Full assortment with case sizes and availability. Pricing stays behind the account wall.

Preview the catalog
Portal

Order by the case

Build purchase orders in minutes. Reorder last month's assortment in one click.

Sign in to order
Portal

Tax-exempt purchasing

Upload your resale certificate once — every order after that ships tax-free.

Apply for an account
FAQ

Straight answers

The questions every store owner asks before the first order.

When do you launch?
January 2027. We're onboarding stores now so day-one delivery routes are already planned. Request an account and you're in the first wave — no deposit, no obligation.
What area do you deliver to?
The greater Pensacola area to start — Escambia and Santa Rosa counties. Tell us where you are in the application; if you're just outside the zone, we'll talk about it.
Is there an order minimum?
No minimums during our launch phase. We'd rather earn a small weekly order than lose a store to a minimum it can't hit.
How does delivery work?
Free local delivery on our truck, on a recurring weekly schedule we agree on together. Emergency restocks handled case by case.
What are your payment terms?
First orders are prepaid (card or ACH). Established accounts move to net terms. We'll put it in writing before your first delivery.
Can I see pricing first?
Yes — approved accounts receive the current wholesale price list with case sizes directly from their account representative. Pricing stays behind the account wall so your competitors can't shop it.